Blowfishagency.com

Social Media empowerment!

admin — Fri, 13 May 2011 22:59:10 +0000

With the world economies slowly picking up, multiple sectors of many businesses are recognizing the importance of the impact of the global marketplace, while attempting to leverage current trends in marketing.

Both social media marketing and advanced web communication are important approaches to business that are rapidly expanding. One significant trend, appearing with greater frequency, is the necessity for not only brand value, but extreme brand transparency. It is clear that various diverse companies are investing more in social media and web optimization and less in print media and the like. Consumers, in the last decade, have begun spending increasing time on the Internet and less time reading magazines and listening to public radio. The old trends in advertising are quickly becoming obsolete and in order to stay abreast and maintain market share, businesses are taking great measures to keep up with consumers and are gravitating towards web-based marketing. Although the mastery of social media tools does not, by any means, guarantee market domination or any concrete increase in profits, it does allow businesses to stay competitive in an ever-changing marketplace. Blowfish is well aware of the weight that web communication carries with it and strives, on a daily basis, to optimize that communication of its clients.

A major misunderstanding of social media marketing and web optimization can mean the difference between ROI maximization and a mere attempt at keeping up with the joneses. There is a large difference between social presence and structured digital marketing initiatives. Investing in social media can range in investment of time and money but without a clear strategy, one’s attempts can vanish within the vast Internet home to many an attempt to increase web presence. What we have learned, through experience and education, and have applied to our services here at Blowfish- is that consumers are spending more time on the internet and therefore, a business must have organized guidelines, direction and clear strategies before integrating aggressive media marketing into their organizations.

Those of us associated with the intricate world of marketing are well aware of the empowerment of our consumers- through the web and increasing brands entering the market on a daily basis. Therefore, our clients are dealing with amplified competition and a more knowledgeable consumer base. Companies are forced to pay heed to everything from behavioral sciences to the shifting desires and moods of consumers. Businesses are compelled to boost their efforts in reaching both existing and potential clients- to warrant relevance and create communities with buying potential. Furthermore, due to a number of circumstances, consumers are not only hoping for more brand transparency, they are demanding it. Buyers are shying away from opaque brands and leaning towards products they know- and brands they can trust. Therefore, social media not only presents a platform for physical presence, but if utilized correctly, it can be a platform for brands to express who they are in a clear and efficient manner- reaching the market, and altering themselves if necessary, within instants of launch.

Social media is a communication channel easily accessible to nearly everyone with Internet access. The essential ingredient is in finding the right approach to web communication to fit the client’s needs, engaging and interacting effectively with consumers, and leveraging the best current social media practices.

Product, I love you

admin — Fri, 01 Apr 2011 14:49:19 +0000

There is no doubt that the consumer market is seriously saturated with infinite brands- and to the chagrin of the existing businesses, it keeps expanding. Therefore, differentiation between products and distinction of brands is fundamental to gaining or maintaining market share. Traditionally, differentiation has been achieved by company dollars being thrown into R&D investments in order to find innovative ways to distinguish offerings from the many other products that the market already offers. Through innovation, goods and services evolve, but a company may still face a long and difficult battle to capture market share, especially with new products popping up at exponential rates.

There exists, however, an alternative to innovation- occurring with frequency as the proliferation of new brands and services continues. In this day and age, with social media marketing as an omnipresent platform for brand experiences, the emotional aspect of marketing is gaining significance. Consumers are now beginning to make purchases based on how the product makes them “feel” or how the communication of the product inspires them to buy the product, or return to the product or even switch to the product.

Marketing has always occupied itself with identifying, targeting and most importantly, communicating with the consumer. Now, more than ever, this communication has taken a sentimental turn. In that, customers look for what the brand offers on an emotional level. Instead of distinguishing through gadgets and minor differences of the actual product- marketers are inclining in the direction of creating an emotional reaction for the consumer- a mood or a sentiment.

The consumer’s actual relationship with the product is what we are learning makes the difference between a sale or not. Of course, leveraging social media to build relationships between brands and individuals is one thing. In order to fully benefit from the emotional aspect of brand identification, marketers are required to take a look at exactly what a consumer undergoes, on an emotional level, when introduced to a product or brand. The entire experience matters here- not just the appearance of the brand, or the actual product- but the emotional connection one may make with either a tangible product or intangible service. Building a connection, or a bond, between a client and a brand is also one of the first steps of profiting from the knowledge that emotions matter more today in the consumer market than they have in the past. Once the connection is made, maintaining the relationship is the next step companies must focus on. Just like human relationships, we don’t simply jump into a rapport if it only promises to last a short period. We like our mates to be in it for the long-run. That’s what we are trying to do here: create long-term relationships. This means continued customer appreciation, constant innovation in marketing and transparency and consistency of the brand. Preserving an emotional experience for the client will lead to brand loyalty which then lead to word-of mouth marketing and advocacy…all priceless aspects of the marketing chain.

Blowfish is born

admin — Mon, 28 Mar 2011 19:03:26 +0000

It all started on a fall day in 2008- 60 students from around the world gathered on a business school campus in Barcelona, Spain to begin what would end up being one of the most incredible journeys of many of their lives- an MBA. Today, six of those students have banded together to bring their collective knowledge, experience and education to the intricate world of marketing. Our founder, Nirankar Khalsa, had the vision (and insight) to carefully choose five of his classmates to aid him in pursuing not only his dream, but an endeavor long anticipated.

The idea to begin his own consulting company was born from a passion for marketing and branding and infinite experience in the field. With great risk, comes great reward- thus, our Nirankar decided to take a leap of faith and start his own firm in the middle of the worst financial crisis of our lifetime. Yet at the same time- along with the obstacles, come the advantages. The world is changing, business is changing and therefore- marketing is changing. Nirankar saw an opportunity to bring a new perspective, utilizing the latest tools and the brightest minds, fresh out of business school- to bring new light to marketing.

And where better to do it? New York! However, bring that the “fish” come from many different backgrounds and are comprised of many nationalities (American, Spanish, Iranian, Indian, …..), not to mention the fact that they have all lived around the world and continue to work internationally- the “fish”es global perspectives are limitless. Therefore, Blowfish is already offering services in both Europe and Asia, and is continuing to build its network of consultants across the globe- offering insight far more comprehensive, and wider ranging, than a traditional local consulting firm.

By starting small and working with SME’s, Blowfish is able to offer valuable insight, direction and strategic vision that assists these companies in realizing their potential, in a turbulent marketplace. Our clients are our partners, not our customers- and together, we build long lasting, profitable relationships.

Why “Blowfish”? Well, I am sure that each “fish” has a different story- or reason for selecting/fancying the name. And one day, when the time is right, we will share. For now, lets say that collectively, we wanted a brand with a unique resonance, creative quality and different character. The image of a small temperate fish, expanding into a large and powerful creature is only one interesting aspect of the brand. We wanted a brand name that could be built on. We aimed to establish something innovative, sincere and out of the ordinary- something that we can allow to grow organically, like blowfish, throughout the passage of time.

Therefore, whether you are building a company, creating a product or just dealing with the basics of branding- let us help you. We can guide by employing our bright staff, excellent partners, and combined knowledge and experience. Furthermore, for us at Blowfish, we love what we do- and we hope to not only create a fantastic product for our clients, but to share with them- the joy and excitement that we feel through all steps of the process.

Welcome to Blowfish

admin — Tue, 22 Feb 2011 15:23:27 +0000

We are excited to launch our new website and hope that you can learn more about our team and what we do.